The Great One Has Gone

Robert Parker goes to China. It doesn’t quite have the same geopolitical impact as Nixon goes to China, but the magnitude for the wine world may be similar as Parker heads there later this month for the first time. Jancis Robinson stopped by earlier this year too. And two big auction houses have resumed wine auctions in Hong Kong this spring after a seven year drought. The removal of the wine tax in Hong Kong has driven a “thirst for top-level wines” in the city “is growing at an exponential rate,” according an auctioneer quoted in Bloomberg.

Apparently Asian buyers are getting much more wine savvy. It wasn’t long ago that they only bought wines with 100 point Parker scores, perhaps a sign of slavish following more than connoisseurship.

But now I am wondering if the locals are waking up to the joys of pairing Riesling with the cuisine. And the quality of German Riesling just keeps getting better and better. Perhaps they now have confidence to venture away from Bordeaux and cult Cali cabs.

Actually, since I am really getting into the sublime pleasure of German Riesling, dry and off-dry, young and mature, the thought of demand from Asia is something of a doomsday scenario for me. The last thing I need is to have investors pile in and run up the price in yet another category of wine!

Chivas Regal, the Scotch whisky brand, has appointed Euro RSCG to handle its global advertising business, bringing an end to its 14-year relationship with TBWA.

The agency has been briefed to create a new high profile global campaign for the Pernod Richard-owned brand. It is understood that the international campaign will run primarily in Asia and the US, where the brand enjoys strong growth, with some exposure in the UK market.

At the end of March, we threw a little shindig for Ryan on his birthday consisting of wine, mounds of grilled butifarra and dozen friends. And with the appropriate social graces, many of our friends came bearing gifts, all looking distinctly similar to a bottle of wine. Clearly, they had been well versed in the ways of gift giving for an uber-wine geek!

The Rimarts Brut Reserva from Sant Sadurni d’Anoia is one of Ryan’s birthday bottles which has been sitting patiently in the refrigerator just waiting for the right moment to be uncorked. And today just happens to be the lucky day as new friends for the States have been invited for a traditional Catavino Cookout on our terrace complete with grilled chicken, butifarra, grilled peppers, artichokes, and of course, regional cured hams and cheeses.

The strangely appropriate timing of this grand uncorking comes just one day before DO Cava releases their brand new image, coupled with the new slogan, “From the Land to the Heart”. Can you hear the violin’s playing the background and feel the gentle wind ruffling your hair, as you overlook their vast, rolling vineyards? As told on the Wines of Spain website, the idea behind this heart warming slogan according to DO Cava?s Regulating Council, Gustavo García Guillamet, is to encompass the entire winemaking process, from the very earth where, ?Cava is born as a gift for the senses, wooing one?s emotions and going straight to the heart?. Question: Do you suddenly feel compelled to savor a glass of cava based on this eloquent and moving slogan? Are your keys in hand prepared to buy up a few cases of brut, brut nature and semi seco cava?

But wait, there’s more. The slogan is being launched in conjunction with their sleek and minimalist new image. According to Gustavo, ?It?s a simple silhouette of four bottles where one of the bottles represents young cava aged from 9 to 15 months, the second bottle represents cava Reserva aged more than 15 months, the third bottle represents cava Gran Reserva aged more than 30 months, and lastly the forth bottle represents a cava that boasts the same qualities as the rest but differs because it?s a rosé?. The image is further expounded upon in how each letter describes a characteristic of its particular style. Therefore, “C” stands for ‘Characteristic’ and ‘Convincing’, describing how a young wine is intended to fully express the varieties in their raw form. The first “A”, for its ‘Ample’ character’ and ‘aromatic’ expression of ripe fruit of a slightly old, mature wine. So on and so forth.

Clearly this marketing campaign took a considerable amount of money and time to put together, but is it effective? Personally, I believe this is a complete waste of time and resources, simply because the international availability of cava other than Freixenet, Gramona or Codorniu is still limited, as is the amount of quality and comprehensive information on the web. Take the DO Cava website for example. Is this helpful to you? Would you not prefer that money be spent on effective education and international marketing strategies? Granted, maybe we’re biased, but somehow, I doubt that you’ll be looking at your next bottle of cava, while standing in the middle of your wine shop, saying, “So, this ‘c’ stands for a young cava that I should drink now.”

So we’re a bit skeptical of their campaign, but that doesn’t mean that we will ever stop drinking cava, and this particular one is no exception. Albeit a wee flat on the finish, we loved the creamy caramel notes on the wine, accompanied by a lush round mouthfeel, and we definitely would try another bottle to see whether the acidity is merely a flaw in this particular bottle or emblematic of the wine.

That said, we’d like to know what you wish DO Cava would spend their money on? What resources are you craving to help expand not only your Cava education, but also the accessibility?

Cheers,
Gabriella

Gabriella’s Tasting Note

Ryan’s Tasting Note
Light golden color with medium large bubbles. The nose on this is bready with with a nice lemon cream undercurrent, and light caramel nut notes on top. Really a pretty wine. In the mouth the acidity and vigor is low, ending with a flat finish. Though I really like the flavors of marzipan, nuts, lemon, and creamy yeast. Incredibly flavorful and a real treat on the palate. Ony with it had a bit more spritz and acidity. 3/5

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At any rate, the MAN 2005 Pinotage, sourced from Perdeberg Hills (Coastal), is a very pleasant surprise. I remember being in London last year, trying many of the paltry £4,99 South African wines available in major supermarkets. Small clarification?I?ve had very nice supermarket selections there, though I wasn?t lucky enough to stumble upon wines like these?unexpectedly balanced and satisfying for the price-point ($5.99). If you must buy a wine this inexpensive, you?d always hope for a comparable standard. Unlike some of the other cheaper reds which gratuitously used terms such as ?barrel-aged? on the back-labels, MAN openly discloses their use of oak staves for maturing part of the wine, in addition to fining and filtering. As I mentioned before, you can read the technical sheets on their website. Now, for the sake of consistency, if I can just get my hands on the other wines in their line?wouldn?t it be something if the other varieties were quaffable at $5.99?

Visual/Aromatic Profile: Medium ruby with translucent edges in the glass. The nose is clean, with pronounced intensity of the predominant red fruit (red cherry & plum), soft earth, spice and minerality.

Texture and Finish: Dry, with medium acidity, medium tannin and high body. Bold plum and red cherry sweetness are accompanied by pepper, spice and stony minerality. The spices, minerality and soft earth lead into the interesting medium finish.

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