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Mussels on the half shell are as exotic and flavorful as they are inexpensive.
(serves 6)
6 basil leaves 2 T fresh thyme, remove and discard stems before measuring 2 T fresh tarragon, remove and discard stems before measuring 3 garlic cloves, minced 1 shallot(s), minced 3 lemons, 1 * zested, 1 /2*juiced, 1 - 1/2* cut into wedges and reserved for garnish 1/4 cup fresh Italian parsley sprigs, remove and discard stems before measuring 1/2 t celery salt 1/4 t freshly ground black pepper 3 T butter at room temperature 1 lb. cultured blue mussels, rinsed, and debearded with a quick tug
1. . Mix all ingredients except the butter and mussels in a small food processor or blender or dice finely and mix by hand in a small bowl.
2. . If using a processor or blender add the butter. Otherwise, add the butter to the mixture in the bowl and blend thoroughly with a spoon.
3. . Place a vegetable steamer in a large pot and add 1 inch of water Bring water to a boil. Add the mussels, cover and steam for approximately 40 to 60 seconds, or just long enough for the shells to open (this is the sole object of the exercise). Remove opened shells and continue steaming any closed shells for I minute. Discard any mussels that have not opened by this time.
4. . Allow the mussels to cool. Remove the top shell.
5. . Set the mussels on a baking sheet (facing up) and spoon 1/4 teaspoon of the butter/herb mixture over each.
6. . Place the pan under the broiler on the level closest to the element or flame. Broil for about 2-1/2 minutes, or until butter is melted and the mussels just begin to brown.
7. . Serve on the half shell.
le secret. .Do not oversteam or overbroil mussels.
the adventure club . .Add a few droplets of Pernod (a licorice-flavored liqueur) to each mussel just before cooking.
garnish . .Lemon wedges.
suggested accompaniment . .A martini.
alternatives . .i) Butter may be replaced with an equal amount of olive oil. ii) This recipe also works with oysters, but you will have to pray for a pearl in order to finance the difference in price.
notes . .Buy the mussels from a reputable fishmonger on the day of the dinner. Select only mussels that are closed. ii) Keep mussels refrigerated. iii) Mussels are best washed and cleaned just before using. They begin to dry out once the beard is removed. iv) Don't worry if you are missing any one of the herbs. v) If you open a mussel and it looks questionable, give it the smell test.
guest assignment . .Mussel debearder.
hints for advance prep . .The butter mixture may be prepared days in advance and refrigerated or frozen.
cooking apparatus . .A baking sheet, a large pot, and a vegetable steamer.
serving apparatus . .A large serving plate, a plate for the empty shells and cocktail napkins.
California Pinot Noir lovers take note. Wine lovers with a free weekend, listen up. It's Spring, and the wine events are coming fast and furious. It seems like every week there's a new wine tasting to go to. But some are more worth paying attention to than others.
Anderson Valley is known for two things in California, and not coincidentally, it has more or less two major wine tasting events per year. The first, the International Alsace Varietals festival took place a few months ago, and I was sadly prevented from attending.
The second is the annual Pinot Noir Festival, which it looks like I'll also be unable to attend, much to my disappointment. But if you're a fan of Pinot Noir and you don't have plans this coming weekend, I seriously recommend it. It's definitely worth the three hour drive.
Not only is this a gorgeous time of year in the Anderson Valley, but the Pinot Noirs on offer include a few of the better ones in the state. This isn't a huge tasting, and consequently you'll find very few huge wineries there. Instead you'll find a bunch of small, dedicated growers and producers pouring their (mostly) small production wines.
The event includes a technical conference and BBQ on Friday May 16th. One of the guys speaking at the technical conference is John Winthrop Haeger, author of North American Pinot Noir, which is one of the definitive works on the grape. Saturday features the grand tasting and winemaker dinners, and those who choose to stay through Sunday can wander around to the many open houses hosted by the valley's wineries.
Participating wineries include: Baxter Winery, Black Kite Cellars, Breggo Cellars, Brogan Cellars, Cakebread Cellars, Copain Wines, Drew, Elke Vineyards, Foursight Wines, Goldeneye Winery, Greenwood Ridge Vineyards, Gryphon Wines, Handley Cellars, Harmonique, Husch Vineyards, Jim Ball Vineyards, La Crema, Lazy Creek Vineyards, Londer Vineyards, MacPhail Family Wines, Madrigal Vineyards, Navarro Vineyards, Phillips Hill Estates, Philo Ridge Vineyards, Raye's Hill Vineyards & Winery, Roederer Estate, Roessler Cellars, Saintsbury, Scharffenberger Cellars, Standish Wine Company, Toulouse Vineyards, Williams Selyem and Zina Hyde Cunningham Winery.
11th Annual Anderson Valley Pinot Noir Festival Grand Tasting Saturday, May 17th, 11:00 AM - 3:00 PM Goldeneye Winery 9200 Highway 128 Philo, CA 95466 707-895-3202
The $85 tickets to the Grand Tasting can (and should) be purchased in advance online. The Friday technical conference will cost you an additional $100 (yes there is wine to taste at this event), and winemaker dinners vary in price.
If you are driving up for the event, I recommend giving yourself a bit of extra time to get there. Perhaps drive up in the morning and have some breakfast before the tasting.
I rarely pass up a dry rosé, so I was pleased to find the 2006 le Rosé de Mouton Cadet from Baron Philippe de Rothschild at a grocery store in Twinsburg, Ohio for around $12. You have to dig a bit to get the info, but it's 65% Merlot, 15% Cabernet Sauvignon and 20% Cabernet Franc. "...entirely vinified and blended at the Saint-Laurent-Médoc Winery" in Bordeaux.
Good dry rosé, very light aroma of black cherries, slightly crisp acidity on the palate with a smooth cherry cream finish. Enjoyed with a tuna salad sandwich and some fruit for a light dinner.
I'm excited to see that good rosé wine is becoming more easily available around the country and is more prevalent year-round. While I normally associate it with summer, there's no reason why you shouldn't enjoy it at any time of the year. And there are some higher-end rosés coming out, breaking the $30 mark.
Beverage giant Diageo is enjoying the burst of free publicity that its Crown Royal whiskey got when the campaigning Hillary Clinton downed a shot of it in an Indiana bar.
Not one to miss an opportunity, Diageo is using the incident to promote one of its smaller brands, Jeremiah Weed Bourbon Liqueur by sending bottles of the sweet, 100-proof beverage ? reportedly a favorite of fighter pilots ? to the three major presidential campaigns.
While Crown Royal hails from Canada, Jeremiah Weed is at least made in the United States, in Connecticut. (So it's not really Bourbon ? ask any Kentuckian.) It's not likely to happen, but it's fun to speculate about what would happen if Hillary's beer-and-a-bump, just-folks strategy catches on. Nothing breaks the ice like a little Tequila followed by jello shots....
On Thursday night 03/13/08, international womens charity organization Spark and the Napa Valley Vintners lit up the Rotunda and accompanying floors of San Francisco City Hall and provided quite a night of charity, wine and beats. "Nightlife Napa Valley," hosted by the Napa Valley Vintners to benefit Spark was ...
Wines to try before I get old. Are you tired of seeing certain wines reviewed or being auctioned for exorbitant prices? Do you often wonder, "what's the big fuss"? Would you like an opportunity to voice your opinion? If so, what would be the wines you choose? I made a ...
Looks like the popularity of my favorite hotel heiress and yours, Paris Hilton, has bubbled up - and over - once again.
Paris was unveiled this weekend as the new face of Rich, a prosecco product packaged in a gold-colored can. The novelty is already losing its sparkle. Italian winemakers are insulted that the producer of Rich would circumvent the law that says Italian wine must be sold in bottles. Rich is not being sold in Italy, but rather in countries like Britain and Switzerland.
Then, of course, there's the whole bit about Paris' pesky DUI. Road safety advocates in Italy are molto irritated that these ads feature the party girl despite her less-than-stellar driving record.
But it's all worth it, isn't it? I mean, when I think of a vacuous product in pretty packaging, I think of Paris, too.
I helped out at a trade event in London devoted to Sauternes and Barsac the other week. Entitled ?Sweeties with Savouries? it set out to show how both Sauternes and Barsac can be drunk not only with the usual foie gras and desserts but also with all the courses of a complete meal. With courses ranging from roquefort crème brulee with figs (see picture) through roast Moroccan quail with sweet potato mash to blue cheese cheesecake, the food was absolutely wonderful. Attendees were then asked to vote for which wine made the best match with which course. There was quite a lot of agreement about which of the 16 wines went with which of the 5 courses but there were also many individual opinions. As with wine tasting there is no definitive answer in the area of food and wine matching.
Tasting through the 16 wines was an education in itself. Considering they were all the recently bottled 2005 vintage, there was a range of aromas from honey, peach, minerals and smoke to flavours on the palate of marmalade, peach, citrus and honey. There were also subtle but significant differences in the weight and texture on the palate. The differences can be understood when looking at the percentages of grapes with everything from 90% semillon and 10% sauvignon of the premier cru classe Chateau Clos Haut-Peyraguey through to the 70% semillon, 25% sauvignon and 5% muscadelle of Chateau d’Armajan des Ormes. The aging process whilst broadly similar in length of between 18 and 24 months, varies according to the percentage of new barrels used.
The key to good Sauternes and Barsac, apart from the terrroir, is the botrytis that is required to shrivel up the grapes and concentrate the sugar in the grapes. From talking to several of the producers the 2007 vintage was going to be a worry as the summer was cool. However the autumn was as hoped with cool misty mornings followed by sunny afternoons, the perfect environment for the ?mushroom? spores of botrytis cinerea to develop.
There is a much history associated with the ownership of the chateau in Sauternes with many of them having been in the same family for generations. Check out the web site of Chateau Dudon if you want some history of a typical family owned Sauternes producing chateau.
Sainsburys Taste the Difference Sancerre 2004 £8.54 has a round, fruity, open nose with a touch of minerality and a clean freshness. The good, underlying fruit with its tantalising honeycomb edges was somewhat hidden by the very high acidity on the palate. So I thought perhaps what it needed was some cheese to round it out...
First up Organic Wensleydale. This crumbly white is more texture than flavour but did fill out the wine and brought forward the fruit -peachy aromatics. The lightness of the almost cottage cheese texture really complemented the delicacy of the wine. There was a hint of a salty tang too.
Then Woolsery, http://www.woolserycheese.co.uk , this is a medium hard goat's cheese from Dorset and is so tasty. It was the best in combination with the wine too. The slightly salty creaminess perfectly cut the acidity of the wine down to size. The cheese had a decent level of acidity to it as well. It was grassy and had a goaty note but was not overly pungent. Great stuff.
Next up Vintage Gouda, the label didn't give a year or age though - perhaps this is cheese parlance that someone can enlightenment me about? This had a wonderful flavour, nutty, earthy, hay aromas, very fruity in fact. It is a dense and creamy cheese which cancelled out the acidity in the wine altogether and made it seem almost flabby! Not quite right together.
Finally Doux de Montagne, very like a Spanish Manchego with its subtle flavour and rubbery texture. It tasted slightly soured too but in a good way. The wine overwhelmed this cheese though and it had very little impact when tasted together.
Some might say Christophe Baron had rocks in his head to plant Syrah in 1997 in Washington’s Walla Walla Valley. But actually, it is the vineyards of Cayuse that are loaded with rocks. As with most of his colleagues, Christophe feels the answer to great wines is to work hard work in the vineyard. But, the weather is a tough variable here in Southeastern Washington. To keep the vines from freezing during the harsh winter, Christophe must bury the vines with rocks and dirt. And, since grafting is a problem because of the cold winters (grafts would have difficulty surviving), all of his vines are all on their own rootstalks.
Join us as we listen to this fascinating vigneron, and his take on working among the stones to make great wines from the Walla Walla Valley.
Hello blog, it's been a while. I'm not trying to neglect you I promise. It's the lack of high speed internet at work that's keeping me from you. I plan on paying more attention to you this week, I swear! The posts may be shorter but better short than nothing right??
Does insurance cover that??
Ulriksdals Wardshus is a famous restaurant that has made it into the Guinnes Book of World Records for their wine collection. Get this, they have a collection consisting of the 6 first growths of Bordeaux from every vintage in the 18th CENTURY!!!!!!!! That alone makes them beyond impressive, but here?s the dirt. They got robbed. Yes that?s right, robbed! I bet you can?t guess what they stole?.
Ulriksdals Wärdshus, a restaurant and old event hall world famous for its French red wine was robbed on Saturday night. Its entire collection, valued at more than 3.5 million kronor, has vanished.The collection consisted of more than 600 bottles from every vintage of the 18th century from the six Grand Cru castles of the French Bordeaux region. The collection has been registered by Guinness Book of Records for years as a unique wine collection. Ström said the alarm system was disabled allowing the thieves to have hours to burgle the place. She said the heavy-duty glass security door had been opened with a crow bar. ?It must have taken hours,? she said, adding that they took the security tape before leaving.She said the thieves then went down into the cellar where the collection was stored at 16 degrees Celsius in semi-dark conditions. ?They must have had boxes there to carry up all of that wine,? Ström said. ?They took every bottle. It must have taken a long time to pack.?She said police did not find any fingerprints or DNA, but did find a footprint. She said police told her the only way to solve this case would be to have people call in with tips.?I can?t believe all of the wine is gone,? she said. ?Guests used to love coming down and looking at it.?
Sounds like an inside job to me. But what do I know. The crazy part is that a collection like that is so rare that if it shows up on the market people would know where it came from. Maybe somebody will have a party. Either way, it?s a damn shame.
El Celler de Can Roca is one of my most memorable dining experiences, up there with Troisgros. At 279? for 2 people with 19 courses and 9 wines by the glass, one could also call it a bargain (the top menu is 100? per person). To read more about this experience, please visit Vinix, the wine social network site run by my friend Filippo Ronco. My complete article is there with some pictures taken on the cell phone.
I would like to thank Earl, who posted comments and the following question on my recent Tempranillo in the Americas post: ?Why was there such a long interval between introduction of the vine into Argentina and exportation of varietal labeled wine??
Here are some important factors to consider:
It?s important to recognize the fact that culturally, there is a stark contrast between the way in which wine has been regarded in Argentina versus our very international, varietal-minded, label-aware atmosphere where getting to know the world?s wines is something many people have expressed interest in doing.Fine wine production for the gentry, in terms of seeing wine as a prestige cultural/material good simply wasn?t priority for Argentines until fairly recently.While it is true that many progressive vintners have been dabbling in exciting varieties in the past few decades (after the familiar 19th century French varieties arrived), the very first vines in the 16th century were planted by monks and priests near their newly built monasteries and church compounds in order to provide wine for masses and other celebrations.In some of the official correspondence that Spanish monks had to regularly exchange with royal authorities in the 1550?s to justify expenditures and building projects, the planting of vines was mentioned briefly and only in passing?the degree of pomp we would show in describing how we installed a light bulb today.Certainly, my modern concerns would be: Which varieties were planted?Surely this mattered to the priests, right?Not really, since in the letters they mention the generic Latin term for all wine-producing grape varieties, ?vitis vinifera.?
Records of colonial correspondence available at the Archivo General de Indias (Seville) indicate that a certain priest named Juan Cedrón (late 1550?s) first wrote of planting various types of Spanish vitis vitifera needed to carry on with life in the Argentine Northwest.The correspondence indicates that Cedrón was in charge of settling to the south of Santiago del Estero, Spanish settlers? first outpost after leaving their stronghold at Cuzco.As settlers made their way in a southwesterly direction, they encountered the dry, elevated Andean foothills of today?s provinces, the first of which is interestingly named La Rioja, then San Juan, and then Mendoza.
In terms of answering the above question about which varieties were planted, there are some interesting parallels we can draw between Northern and Southern hemisphere Spanish colonization patterns and viticultural practices.Since Valdepeñas from La Mancha was considered to be one of the finest expressions of Tempranillo by 16th century Spaniards, this is precisely the name used in correspondence to introduce the variety into Nuevo León (México) and the area that encompasses California and parts of the American southwest.In the 16th century, Spaniards didn?t refer to prestige wines by variety but as Italians did at the time, according to their region or commune of origin.On a whole and as is evidenced in classics such as Don Quixote (1605), Spaniards enjoyed drinking ?Valdepeñas? and not ?a really nice Tempranillo,? as we would say in the U.S. today.
If we take these considerations into account, it is a very well-sustained assumption that Tempranillo made its way across the Americas alongside Spanish settlers given that it was the red variety of choice.Other varieties planted for other styles of wines (acidic and sweet whites, etc.) in colonial times were Criolla Chica (also known as Criolla Sanjuanina) , Pedro Ximénez, Cereza, Muscat, Ugni Blanc (Trebbiano) and ?mónica? as it was known in Sardinia, Sicily and Spain (the famous ?Mission? grape introduced by Spanish Jesuits in 16th century California).
Tempranillo (then referred to as ?Valdepeñas?), alongside the abovementioned varieties was cultivated at the Andean foothills for home consumption since the 16th century.Much trial and error ensued, and areas with relatively higher elevation and dry weather (La Rioja, San Juan, Mendoza) and select areas in Mexico (including present-day California) became prime for producing these wines for settlers? purposes.
Here are a couple of additional ideas to support the hypothesis that Tempranillo was one of the original vines planted in the Americas.Ethnographically speaking, a great deal of Spanish settlers in the early conquest of the Americas included an overwhelmingly large number of natives of the following Spanish regions where Tempranillo was the most important red variety?the provinces encompassing Castille and La Mancha such as Avila, Ciudad Real, Albacete, Badajoz, Guadalajara, Cuenca, Toledo, Salamanca and Madrid.It?s also important to keep in mind that in terms of actual planting area, Tempranillo vines are of relatively low incidence on a worldwide scale, with Argentina being second only after Spain, of course.
Earl, I?m afraid that your question still hasn?t been fully answered:Why is it that Tempranillo has been around in Argentina since the 16th century yet the world hasn?t seen any exports of ?fine wine? versions until the early 1990?s?
Wine globalization and the consumer trends that underlie it have shown the potential to create some sink-or-swim imperatives for wine producers to expand production of different varieties and innovate in the vineyard.In fact, given many recent trends, it is likely that this projected consumer has developed tastes and accumulated enough disposable income to not want to consume the kinds of table wines that Argentines don?t mind.How does the Argentine producer see this consumer, who needs an ?international? style of their table wines?Well, the customer is someone who most likely lives abroad, and because he does not likely come from a culture were wine is a major part of his cultural identity, he is perhaps well educated and would like to learn more about wines and adopt other interests that can be considered, pardon the term, a bit bourgeois.While I don?t entirely see it the way Argentines see it because I grew up between both cultures and thus, can see each point of view, this is more or less the situation.
To answer your question, let?s think of timing and marketing.Who do many Argentine and Chilean producers wish to please?Why do the ?Wines of Argentina Awards? even exist?Spanish wines in the U.S. market at least, have really become fashionable in the past four or five years.Americans have been very receptive to various styles of Tempranillo-based Spanish reds and South American producers have realized that for the first time, the North American market is genuinely thirsty for different expressions of Tempranillo (this relic left by Spanish settlers, as far as Argentines are concerned).
What do I make of this all?The ambiguity created by the correspondence of priests such as Juan Cedrón in the 1550?s regarding vitis vinifera has unfortunately opened the gates to opportunists.One such example of opportunism can easily be seen by an article I came across in a major Spanish daily?s wine section (El Mundo Vino).In the article titled ?Argentine Wine is Not Only Malbec,? by Harold Heckle, Juan Carlos Rodriguez Villa of the venerable Finca Flichman in Barrancas (Mendoza), claims that Tempranillo vines are a relatively new phenomenon in Argentina and that it was precisely his grandfather who visited Spain and subsequently introduced the variety to the Argentine wine industry in 1940.Although the Familia Zuccardi website does not make claims this sensational, they still care very much that today?s North American grape-variety-hopping, cosmopolitan Gen. Y-wine consumer regard them as pioneers in the Argentine industry when it comes to traditionally European varieties that exclude the Bordeaux and northern Italian varieties that pan-European immigration brought to Argentina, Chile and Uruguay in the 19th and early 20th centuries.
And so, I walk down the aisles of many American retailers and see bottles of Argentine Tempranillo from producers I?ve never heard of, from the conventional Mendoza winery all the way through La Rioja, San Juan and down into Neuquén and even a general Patagonia appellation.The same question comes the mind for a native Argentine like myself?under which rock have all of these wines/producers been and why are they suddenly available now on shelves dominated by oaked Catena Chardonnays and endless rows of Malbec?Makes one think?
Okay, it was actually a few days before Valentine?s. But clearly our uncharacteristically small group of Vancouver American Wine Society members who had gathered to compare a horizontal flight of ten 2002 Zinfandels were jumping into the spirit of romance.
Here they come in the order we tasted, and although it would be fun, we can take no credit for the final ?heartfelt? evaluations of the ten offerings ? each was delivered from an appointed, if sometimes reluctant, spokesperson at a different table.
Wine #1: Paso Robles Westside from Peachy Canyon Winery Thin, weak, and presenting surprisingly little fruit either on the nose or the palate. This wine is like a ghostly and somewhat disappointing lover. Neat tasting room though as seen at the right.
Wine #2: Alexander Valley Todd Brothers Ranch from Dashe Cellars Made with 4% Petit Syrah, the general consensus was that this wine was approaching ? or perhaps even past ? its prime. Tannins were still a bit coarse, and there was definite sediment. This wine was ranked as a dark and sultry, if a bit over the top lover. Wine #3: Sonoma Valley Rhinefarm Vineyard from Gundlach Bundschu Winery Softer and with a better balance than the previous one, most people agreed this wine showed coffee, chocolate, and mint overtones. The finish was longer, smoother like a well-oiled lover ? apparently appealing as this wine was ranked Number One of the evening.
Wine #4: Amador County Grandpere from Renwood Winery Made from old vines though from a newer winery (shown right), this wine was deemed somewhat austere. Oak on the nose but light in fruit, this wine ? according to the table?s spokesperson ? would not be finding its way onto her table nor into her bedroom even on Valentine?s Day.
Wine #5: Dry Creek Valley from Chateau Souverain Not offensive, merely flat and faded from time with not enough fruit remaining to be worth mentioning. This wine is one lover who simply doesn?t deliver ? even after midnight.
Wine #6: Dry Creek Valley from Foppiano Vineyards Although we knew this vineyard specializes in ?affordable,? this vintage was rather like stuffing your face full of penny candy in the general store. A fickle lover ? even on a one night stand, first he thought he loved her, then he didn?t, then he did.
Wine #7: Napa Valley from Napa Wine Company Like a chameleon, this wine exhibited the most dramatic amount of change of any poured this evening and garnered second favourite in the process. On the palate cedar, tobacco, and barnyard. In bed, an almost schizoid lover ? but definitely one you?d happily suggest a roll in the hay with.
Wine #8: Napa Valley Old Vines from Fife Vineyards Simple and somewhat nondescript but still comfortable, this wine is from old vines. Good for mindless quaffing on an open-air patio. A lover wearing nothing but flannel pajamas.
Wine #9: Napa Valley from Ravenswood Winery Although this wine didn?t open as much as many of us had expected, it was ?no wimpy wine.? Brawny and well structured, a few people found a hint of cream soda. This one is a somewhat reticent lover but definitely well built lover ? perhaps even a redhead. (Note: these guys have a really fun website and a terrific sense of humour. Here?s an excerpt: At Ravenswood, there?s no pinkie raising, Brie eating, wine spitting wimpiness. Oh no. At the home of No Wimpy Wines, you?ll get to taste mind blowing zinfandel, witty conversation with our behind-the-bar staff and, if you so choose, private or group tours of the winery aka Zinfomania Central.)
Wine #10: Napa Valley from Rutherford Ranch Controversy swirled around this wine as it became clear there was an almost unbelievable amount of bottle variation between each of the three that were poured. Some felt theirs was corked, others said ?no, it?s just the style.? Was it a Madame wearing pancake make up and a feather boa or a great lover who hadn?t showered for a week? Few could agree.
Eighty One is a clear example of a kind of culinary preening that may speak less to the satisfaction of customers than to the self-regard of proprietors.
There have never been better Chardonnays on the market. I have been tasting dozens of them, and have these to recommend, most from the excellent 2004 vintage, and most from California. These are all excellent values, and, better still, none are over $30.
For those who have been around the wine blog-o-sphere for a few years, the Caveman's blog was a gem. Bill Z. offered world class wine knowledge with a down-to-earth attitude. Like many blogs (this one included) the Caveman posted less regularly, and then poof! it became frozen in time (kind of like Han Solo in Empire).
Well, my pal Bill, the Caveman, is back and writing for the Montreal Gazette. It's good to see his voice is being appreciated by those lucky folks in Quebec.
"It was my first evening back working the floor as a sommelier. I was invigorated after an exceptional week touring and tasting wine in France's Languedoc-Roussillon. My second table that night was a couple from France, so I started going on and on about the place, even recommending to them one of my favourite wines from the region. They looked at me and said, "Yes, it's beautiful there, but we would never drink their wines."
I’m in the process of closing down Wine Life Today the social bookmarking service and making it into my personal blog so that I can dedicate my time to creating real change and real value for the entire wine industry.
WLT is a two year old project that had a decent amount of success and even generated some advertising revenue which is cool. But I never intended it to be a revenue source as much as it was a learning experience. I LOVE the wine community and I spend tremendous amounts of time creating and learning from my creations/experiences. So I always thought that creating things for the wine world would be the best of all worlds - I could meet more and more people in the wine world all while having my creative outlet.
Recently, OpenWine Consortium, a brainchild of mine that was inspired by the need of some industry friends I met through my other creations (this blog and WLT), has emerged as an unmitigated success. With really no marketing whatsoever, it has garnered attention across all corners of the world, been written up in Wines & Vines magazine, signed up nearly 1000 members in less than three months, and really become something I can spend GOBS of time working on. Its special, it fills a need that the industry has, and most of all, its something I’m very proud of but believe it can be so much more.
I believe OpenWine Consortium is 10 times more useful at 1000 then it was at 100 in terms of affecting change in the industry. Real business connections are being made, value is being created through the exchange of expertise and advice, and new ideas are being spawned just through the interaction.
Guess what…I also believe that is OWC were 10,000 people is would be 100 times more useful and would create 100 time the value it does today. So I’m setting a goal for myself and the OWC community. The industry needs this site to be at 10,000 members from every corner of the globe to make it an invaluable place to be on the Internet if you are in the wine trade. This goal is SOOOO doable its rediculous. There are tens of thousand of wine brands and just an un-Godly number of service businesses that work with those brands and ALL the employees/owners/proprietors of all these businesses can benefit from the OWC community - the interaction, the community, the technology exchange.
So that is my goal today. I’m very proud that we’ve gained 1000 members. But I’m going to dedicate the time and effort needed to really move the needle in the industry and I hope others in the community who see the value will do the same.
I’ll start with something simple - a Logo that others can get behind. Some good friends have put time into creating a logo and I"ll get it out there soon. Look for the preview here.
What are some other things I can do? Partnerships with others in the trade, training to properly use OWC as a tool for trade associations, implementing the changes that the membership wants to see on the network.
Me and about 1000 of my industry friends should be able to make a difference so lets see where this takes us!
Cheers!
(almost makes me want to say "To infinity and beyond!"…but I’ll refrain)
Many of us have no idea what Vinotherapy is. I for one, imagined myself sprawled out on a chez lounge in the middle of a dimly lit cellar. While my therapist listened attentively to my emotional rollercoaster ride of the day, she would compassionately nod her head while pouring my glass full of Gran Reserva held firmly in my own hand, a tissue to wipe away my tears held firm in the other. I then wondered if vinotherapy described a new magical wine that can cure all of my fears and frustrations. A wine so astounding that with little sip, I’d be healed, spending my newfound days with happy grin pasted on my face. Unfortunately, neither of my theories were accurate, however, I wasn’t far from the mark either.
Wine Therapy (Oenotherapy, Vino Terapia, … etc.) claims to take the health benefits of wine to a new level by slapping them on your face, rubbing them on your skin or reducing them to a pill format th